Story Telling in Bespoke Exhibition Design

At Formation, we like to talk. We are communicators who take pride in delivering bespoke exhibition solutions for our clients.  Getting to know them, understanding their objectives and helping them to deliver an effective events strategy is all part of this.

The act of communication has allowed us simple humans to convey ideas, express emotions and deliver messages.  Helping us do this, is the often undervalued art of storytelling.

Storytelling allows us to deliver complex information and exciting ideas. Therefore the art of visual storytelling means that a brand’s ‘story’ can be delivered quickly, and understood immediately.

Storytelling within design allows for your business to demonstrate its ability. As a result allowing your event concept to become a language of its own. Research has proven that we possess the ability to process and retain images in as little as 13 milliseconds.  Therefore immersive and imaginative design will allow customers the complete freedom to access the right information, quickly and efficiently. Creative narrative can not only bring your event space to life, but deliver its message without the need for any verbal communication at all.

It’s important to remember that your event space has the unique ability to break the confines of a printed brochure or website.  Going beyond the limitations of traditional marketing. If designed right your event can guide your customer through a flow of information. A flow that delivers your message in a way that is valuable to each individual.

Event halls are busy and saturated.  By creating logical narrative, we can help to guide your customer through a clear beginning, middle, and end. Effective narrative makes your message relevant.  As a result it develops your identity and heightens your opportunity for real visitor engagement.

“Research shows our brains are not hard-wired to understand logic or retain facts for very long. Our brains are wired to understand and retain stories.

A story is a journey that moves the listener, and when the listener goes on that journey they feel different. The result is persuasion and sometimes action.”

Jennifer Aaker, Marketing Professor, Stanford’s Graduate School of Business

Your clients will dream of something bigger than whatever ‘thing’ it is that you’re selling. Therefore the most important action we can take as creative professionals is to help capture the imagination of your audience. Remember, your customer is buying a vision, not your skills, they’re investing in the dream of reaching their own business goals – with your help.

Customers buy the story that tells the why, not the what, of what you do.

To find out how our bespoke exhibition design can help you bring your story to life contact us.