A high-octane, experience-focused exhibition stand
Mannol is one of the world’s fastest growing automotive aftermarket businesses. Originally based in Germany, they produce motor oil, fluids, additives and greases for a range of sectors, including road cars, motorbikes, trucks and motorsport.
When Automechanika, the world’s leading trade exhibition for the automotive industry, came speeding into the UK, Mannol wanted to make a real impact, fuelled by the essence of motorsport.
Working with the Mannol marketing team, we developed a concept built around an industrial yard, with shipping containers and furniture built from oil drums.
Mannol wanted to make sure they had the most exciting stand at the show – a 3D advert for their brand. So, as part of the stand, we helped them incorporate a Porsche 911, wrapped in Mannol branding, right at the heart of everything. To draw the attention of the show’s attendees, we added 3D LED signage and hanging banners, and in keeping with the stand’s industrial feel, utilised concrete effect laminates for the flooring.
However, Mannol didn’t just want their stand to look the part, but to be a truly interactive experience. This was supported by a 360° photobooth, high-impact video walls, and touchscreen technology that allowed visitors to explore their products.
Thanks to the stand’s high-impact design, Mannol drew one of the highest audiences of the event. However, thanks to clever social media marketing and a brand ambassador presence at the show, our creation was seen by thousands of people worldwide, with over 38,000 YouTube videos and thousands of Instagram interactions.
During the show, UK CEO Jevgenij Lyzko said that our stand was the best they’d ever had, and that visitor feedback had been “epic”, with plenty of leads generated.