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High impact design

Veritas is a US database management company based in California. The company approached our UAE office to design and build an eye-catching booth at GITEX – the Middle East’s largest technology event – to promote brand awareness in the region and to demonstrate their impressive capability in enterprise data multi-cloud server technology. 

Veritas wanted their booth to incorporate loud and bold branding, with plenty of room for discussion. They wanted to showcase five services via demonstration and include a large and inviting reception area, a presentation area for scheduled seminar delivery, and an executive level meeting space for confidential discussions.

By challenging the design team to bring together all of these elements alongside a punchy brand presence and a free-flowing visitor journey, the brief became the catalyst for a memorable exhibition experience. 

From final design signoff there were only eight days prior to the show – a challenging timeframe. However, our team fabricated, installed and project managed a perfect delivery, on time and on budget. Veritas were thrilled with the response to their brief and our delivery and the booth itself made a huge brand impact on the show floor.